DISCOUNT TO NEW CUSTOMERS

Fredi & Sons is now offering a discount to all new customers with bulk orders

7/10/2000

Los Angeles - Executives from Asia and the Middle East have gained worldwide recognition for their commitment to the development of the hotel industries  products.  A meeting consisting of all company executives took place in Los Angeles this past week.  Among the topics of discussion was a marketing strategy that gives all new customers ordering in bulk a discount.

The theme of this executive meeting was to develop a marketing program that will allow Fredi & Sons to expand its operations in the United States.  The main topic of discussion was the cost to the customer.  With the urgency to build a good rapport with clientele in the United States, it was decided by committee to develop great quality slippers with minimal production costs.  This will decrease total cost and allow the customer to spend less and receive more.   

While cutting down the amount of styles  warehoused in Los Angeles,  designers say  the slippers are of better quality and material as previous slippers.  In development, the focus for the first time was on the overall fit, comfort, and cost perspective rather than just cost.   Hotel and Cruise Line operators have been individually invited to demonstrate how they can benefit from this substantial development, while conserving the natural and fashionable resource on which this amenity is needed.

A vast number of responses were received for the participation of this demonstration.  Reza Torkzadeh, Director of Operations at Fredi & Sons said, “The overwhelming response and quality of our products is evidence to the growing sense of responsibility within the hospitality sector to ensure that it develops in a sustainable way, in harmony with the industry and the needs of our customers.  Not only is this a great advertisement tool, but a necessity based on sanitary or comfort conditions alone.  Every customer receives a new  pair of slippers to wear or take home with them."   The demonstration  will be judged by representatives of Fredi & Sons International. 

Until the end of the Spring quarter 2001, Fredi & Sons will be running its new marketing campaign.  Four new styles, all with new materials and designs will be released.  A percentage off the total price will  be given to all new customers ordering in bulk.  Samples of the four styles will be available to all interested customers in late August.  All prospective customers may request samples.  Samples will be of no charge and are given depending on availability.  Contact sales department for reservations on samples. 

For More Information Contact:

Fredi & Sons Corporation
Tel: 818-881-1170
FAX: 818-831-9652
Email: FrediSons1@aol.com